You are here:
| Marketing manager | |||||
| Job viewed | 114 times | ||||
| Date posted | 27 Jul. 2011 - 15:57 | ||||
| Closing date | 15th August 2011 | ||||
| Job title | Marketing manager | ||||
| Job description | Main duties
The Marketing Manager is responsible for formulate marketing strategy to increase Student numbers to optimize the college capacity. Safe and Sound relationship to the agent is Customer retention is also a key aspect of this role and the Marketing Manager will be responsible for developing and implementing sound customer retention and parent communication program to ensure maximum Student retention during the transition period and beyond. 1. Develop 1- 3 year marketing strategy and supporting marketing plan 2. Identify and target significant local organizations, which have the potential to generate multiple enquiries / admissions in to the Colleges. Develop strategies to approach these organizations including communications, commercial proposition etc. 3. Identify (College and non-College based) feeder relationships within the local community and establish close working partnerships to generate new enquiries 4. Identify relevant community based initiatives in which the College can play a relevant part, to support awareness / positive brand perception etc 5. Develop a term-by-term marketing action plan for College to support Student recruitment and retention 6. Implement the marketing and promotional activity for the Colleges (including local advertising and relations with the press) 7. Manage the marketing spend and ensure activities are planned within agreed budgets 8. Manage the promotion of admissions events (Open Days and Assessments) and help with the organization in conjunction with the Principle and other staff 9. Develop and maintain the content for College’s communication vehicles e.g. the website (keep it up-to date with recent news items on a weekly basis) 10. Develop and manage production of any marketing collateral including prospectus and direct marketing activities 11. Manage relevant marketing based communications with prospective and existing customer or agent 12. Working closely with the Managing Director of College, take a leading role in managing the relationship with existing Customer and agent 13. Develop relationships with local community, other Colleges and businesses within the catchment area to raise the profile of the College and support recruitment 14. Management of all media relations relating to promotion of the College including proactive message placement through drafting of press releases and establishing positive relationships with representatives from local media channels to enhance the reputation of each College Essential Applicants for this role should be able to demonstrate the following qualities and skills: 1. A minimum of a Bachelor degree and preferably Masters Degree or equivalent 2. Strategic and tactical marketing experienced gained within an independent College environment or a service focused organization 3. Excellent people management skills with the ability to influence and persuade across a varied stakeholder group 4. Excellent written and verbal communication skills 5. Excellent people skills, the ability to build relationships quickly and to interact in a pleasant and professional manner with staff, customer and agent 6. Good ICT skills (e.g. Word, Access, Excel, PowerPoint). 7. An understanding of websites as a marketing and communications tool 8. Ability to prioritize and use initiative To apply: If you have the requisite experience and would like to apply, please email your CV with a covering letter at info@rlcuk.org or 2 Abbey Road, Barking IG11 7AX, UK. |
||||
| Job type | Full-time | ||||
| Job location | Barking, East London | ||||
| Salary | Negotiable | ||||
| How to apply | Degree Level. | ||||
| Company information |
Royal London College 2 Abbey Road Essex - IG11 7AX Company website: http://www.rlcuk.org |
||||
| Contact information |
Mr Zakir Parvaj Telephone: 0207 1839 200 E-mail: info@rlcuk.org |
||||
| E-mail resume to | info@rlcuk.org | ||||
If you apply for this position, please say you found it on YourLondonJobs.org. URL of this page: |
|||||
|
Share this job:
|
|
|
Most popular jobs
Popular searches
admin bartender builder cashier catering chef city covent garden cover letters enforcement england jobs jobs london london london jobs manager nightclub security occupational therapi part-time restaurant social worker waiter waste work your london jobs
Featured partners
London Jobs - Looking for jobs in London UK? In London Jobs Finder you can find job listings all over London, it's free and fast!Post Jobs for Free in UK - Free Job Posting in London.