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A cover letter is one of the most vital components in your resume package. You should send a cover letter with every resume that you submit. It can make the difference in being selected for a job interview or not, so ensure that your cover letter gets the same attention that your resume does. It can be quite an undertaking to create the perfect cover letter, because each one should be personalized, but with a little effort and some work, you'll soon be writing a cover letter that will ensure that the right people read your resume.

Types of Cover Letter

Like any other marketing campaign, there are different types of cover letters and it would be wise to know the difference.

The personal touch

Writing a cover letter that will add value to your resume is the key. You must not repeat the information in your resume, but you must engage the reader enough so that they want to read your resume and call you for a job interview. A personal cover letter should be written for each application. Nothing screams laziness more than a standard cover letter that you send to each potential employer. Take the time to find out the name and position of the person who will be reading your resume.

Always evaluate your cover letter from the perspective of the employer. Make sure that you make it relevant according to the parameters of the application or the organization that you are applying to. Make sure that you have all of the correct details and that your spelling and grammar are flawless. This is your one chance to create a good first impression on any potential employer and with a bit of added effort you can!

Avoid repeating what is in your resume, just pick out the salient points that immediately address the employer's needs and present them in an easy to read and clear format. When writing a cover letter, you don't have to impress the reader with the amount f words that you use, just write a strong opening that introduces yourself to the employer, express your interest in the position available and highlight one or two strengths that you have that will most impress the employer and fulfill their requirements. Your second paragraph should expand on the strengths and skills that you have that match up to the job description and you should close your letter with a concise, polite ending.

Cover letters do not have to be long, because they will be scanned in a hurry, you can employ one or two formatting tips to highlight the key strengths, but no more than that. Practice as much as possible before you send out your cover letter, so you know you've got it right!